Step-by-Step Process to Double Your Conversion Rate
- Identify your potential customer:
Who should be in your target market? Who doesn’t? And, perhaps more importantly, who doesn’t?
You want every marketing message to reach its intended audience. It must be so specific and compelling that your ideal customer will be unable to turn it down.
- Survey users:
Request that your users complete surveys or polls. Keep the questions brief and to the point in order to elicit more responses.
Avoid questions that are repetitive or boring. You’re looking for insights into the specific wants and needs of your target customers.
- Collect and analyze data:
To ensure that you cover all of your bases, use conversion rate optimization tools such as Crazy Egg, Hello Bar, and Google Analytics.
Look for patterns as you collect more data. Perhaps the majority of your customers find you on Twitter or read your about page before looking at your products. You can use that data to increase conversion rates.
- Run A/B tests:
I cannot emphasize how important it is to conduct A/B tests. Because I don’t want to leave money on the table, I constantly test every aspect of my offers.
This eliminates the need for you to sift through the data and develop a pounding headache. Instead, you already know who the “winner” is, and the winning variant receives the majority of the traffic even before the test is over.
- Discover the exact journey visitors take through your site:
Mapping your buyers’ journey can yield a plethora of juicy data nuggets. Do they frequently read your blog posts? Do they keep up with you on social media? How far down each page do they scroll?
- Focus on the content that matters using heatmap analysis:
The most important pages on your website, such as landing pages and product pages, deserve special consideration. Conduct a heatmap analysis on those pages to see where people click and how they interact with the page. Then you can optimize it for maximum conversions.
- Create the perfect page with A/B testing:
A/B testing does not end with a single test. In fact, dozens of tests may be required before you create the perfect page.
Test your headline, body copy, hero image, CTA, CTA button color, font size, font color, and anything else that may have an effect on conversions.
- Don’t “guess”:
Everyone begins with a guess, but the guessing should end there. Once you’ve started collecting data, base your decisions on what the numbers tell you.
- Guide your customers:
CTAs and directional indicators can assist you in directing your customers to the desired destination. Place CTAs, arrows, navigational panels, and other elements strategically.
- Reduce friction:
Remove any elements that cause the user to pause or that encourage objections. For example, if a paragraph of copy on your sales page is unnecessary, remove it. Alternatively, if you want to make the information more digestible, break it down into bullet points.
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